Building on the success of the past two years, Dan On Foods Corporation returned to Vietfood & Beverage – Propack Vietnam 2024 for the 28th time. This year, we presented a completely new booth theme: "Quality from Farm to Table" showcasing premium natural products such as imported nuts, dried fruits, cereals, chocolate, and cookies.
The International Food and Beverage Exhibition 2024 took place at the Saigon Exhibition and Convention Center (SECC) from August 8-10, 2024. The event was organized in collaboration with Vinexad Advertising and Trade Fair Co., Ltd. (Ministry of Industry and Trade), the Food Association of Ho Chi Minh City, and the Vietnam Beer, Wine, and Beverage Association. Covering 36,000m², the exhibition featured 1,200 booths from 900 companies across 20 countries and territories, making it the largest F&B trade show in Vietnam.
Quality from Farm to Table
At the event, the Dan On Foods Corporation team made a strong impression on potential partners and customers by bringing our brand story to life at the booth. We showcased the journey from the initial stages on the farm to the final product on the dining table, ensuring that all natural nutritional standards are preserved. This story was vividly displayed in our 72m² booth, which also featured exciting activities like a lucky spin, an enticing tea party, and a shopping experience with special gifts.
Attracted Over 5,000 Partners and Customers to Experience Our Products
According to Mr. Đỗ Quang Sơn, Business Director for Vietnam, Vietfood 2024 was a great opportunity for both businesses and their partners and customers who visited the exhibition. For businesses, Vietfood provided an equal platform where all participating brands could showcase their value with clear and strong messages, presenting a diverse range of high-quality products to consumers.
For partners and customers, it was an excellent chance to find practical and suitable suppliers that matched their market needs and growth vision. Additionally, the exhibition featured the latest trends in food, beverages, processing technology, and packaging from both Vietnam and around the world.
Concluding with great success, Dan On Foods Corporation hopes that this milestone will play a significant role in expanding our brand’s presence in both the domestic and international food markets. We aim to meet real nutritional needs and confirm our strategic step forward in building the East Pacific Foods Factory, which will support the launch of our new line of Cookies in 2025.